If you’re running a party business, social media should be a BIG part of your marketing plan.
Because there’s no better way to show your fun personality and build trust with your ideal clients. Plus, it’s the easiest way to get other people talking about you with their friends.
But, if you don’t do it right, it’ll just be a huge waste of time for you.
That’s why, today, I’m going to share with you the most common Social Media sins I see party business making, that you need to avoid.
I struggled with my social media for a long long time. But over the years, I noticed some patterns between my social media behavior and the number of gigs I was getting just a few weeks later.
There were 6 sins I was guilty of and now that I’ve worked with a bunch of other party businesses, I see that I’m not the only one. So, let’s dig in!
If social media just feels like a huge time waster to you and you are seeing little return on the effort/investment you are putting into it, then you might be committing one of these Social Media sins like I did.
Not human or fun enough
- My posts were so boring and dry.
- The personality of my posts was waaaay too corporate feeling.
- I was talking like a bank or insurance company, I needed to SHOW exactly how much fun I was, so people could believe that I could deliver the exciting events they were seeking!
Not valuable or entertaining
- I was making my posts all about ME and my company, but people care more about what I can do for THEM
- There are 4 types of social media posts (Garbage Posts, Promo Posts, Value Posts, and Perfect Posts) A max of 25-35% of your posts should be Promo Posts… I was doing what most other people are still doing, which is 99% Promo Posts
- If you want more details and examples on the 4 different types of posts I mentioned above, grab this free report!
- In our industry, one of the MOST important parts of your marketing plan is about staying TOP OF MIND. Why? Because people aren’t planning parties all year round. If you aren’t posting consistently, you risk not being top of mind at the exact moment an entire subset of your ideal clients are planning a party. And if you miss that moment, you have to wait a whole year to get it back!
Not engaging with followers
- It’s called “Social” media for a reason! Duh!
- Don’t just post and disappear, have a dialogue with your followers.
- As a side benefit, Facebook rewards posts with high engagement by showing them to more people. Keeping the dialogue going with those that engage with your posts will help you achieve this 🙂
Not using Social Media to get leads
- I was posting without a plan to use my posts to get more leads for my business, this is a huge waste of time.
- Your goal for posting to your biz accounts should be to generate more business!
- In my opinion, the best way to collect leads is to give people a reason to sign up for your email list. This way you can easily stay in touch with them year-round. So, for example, let’s say you want to use social media to promote a contest you are running, be sure to send people to a sign-up form where they give you their email address to enter the contest!
Trying to do too much
- It’s waaay better to be a master at one platform than to try and tackle them all. Trust me, I learned this the hard way.
- For most party businesses I suggest starting with Facebook. Then Instagram. Then Pinterest. But, it does depend on who YOUR ideal clients are and where they spend most of their time.
Ok, now you know exactly what to avoid doing on social media ✔
If you want more ideas on what to actually post on social media then I want to share with you my report on the 4 Types of Social Media Posts, which includes examples on each! Grab a free copy of this report now!